Your website is an important part of your business and should be treated as such. No matter the size or age of your business, if you don't have a solid website you're losing opportunities to others that do. The care you take in presenting your brand online sends a message to the people you want to reach with your product(s), your service or your project: clearly, you take yourself seriously (and they should too!) or you simply can't be bothered... and why should they?
The great thing about the internet is that it has leveled the playing field when it comes to competing with larger organizations. It's true, you have one shot at making a good first impression. With a well-designed site, your little operation can project excellence and professionalism. Unfortunately, many entrepreneurs procrastinate in acquiring the site they needed 6 months ago or panic and settle for a website they're less than proud of because they assume that good = expensive. As an entrepreneur, you may be surprised to learn that the requirements of your soon-to-be-live website are not very complicated. Simply put, it should be brilliantly designed, not overly engineered.
If you've ever landed on a nice-looking site and felt unclear about next steps (What exactly are they selling? How do I reach them? Is this still relevant?) you already know that great websites go deeper than a pretty face. Useful content on a website is the key that opens the door to links, social shares, and traffic (both online and offline). Content that accomplishes that lofty goal is highly targeted, includes compelling visual components and precise messaging. Your ideal customer finds you online. They have high expectations. It's immediately obvious that you can provide them with what they want. And what happens next? You've earned their business.
Your web presence speaks volumes about your business. Only you can decide if your company needs a website (or an upgrade!) but, if your'e thinking about it, there are only two exceptions to requiring a business site:
It's actually better to have no website at all than to have one that makes your business look bad.
If you are not interested in gaining more business, you do not need a new or improved website.
A website is like public bulletin board where people can get information on how to find you, what you sell and why your services are unique. It also allows your customers to communicate with you when they have questions, concerns or feedback. The business website of your dreams will be designed to attain a higher placement in search engines, have pages that load quickly and be user friendly by way of proper usage of codes, scripts, tags and SEO.
Taking control of your online reputation is an important step in scaling up, and you don't need to go it alone. As part of our process, Brand Sandwich Communications will train and empower you to make ongoing updates to your site as your business needs change. We see this as business ownership in the truest sense.
Successful startups, projects and digital innovations solve very real, meaningful problems for their users. A large percentage of new businesses cite a lack of market need as their primary reason for eventually going under. Simply put, too often people build or offer solutions to problems that don’t really exist.
All aspiring entrepreneurs and project leaders should ask, “How do I make sure my project or idea will really help people and be financially viable?” The best way to determine whether or not you’re onto something big is to validate your idea with real, paying customers. Brand Sandwich can help. Our market feasibility assessment is a useful early stage process that answers key questions around the competitive advantages (and risks) of your product or service and sets real-world financial expectations that you can use to plan and succeed.
Are you a member of an existing business network? Such relationships are a great way to gain immediate legitimacy and credibility for your professional brand. If you already have a web page on someone else's website or through a parent company, this lumps you into a wide category that generally includes your competitors, and in many cases doesn't offer interaction with the public that your own website would offer. Even as a team-player, your individuality is an asset that we can make work for you.